Serpent symbolism is ancient, and seems to date all the way back to the origins of modern civilization. Despite its "wicked" reputation in the biblical sense, serpent symbolism pervades many significant aspects of our modern lives. When we go to the pharmacy we don't even blink when we see the double headed winged serpent symbols on walls, signs, bottles and logos. When we go to Starbucks, we barely notice the jolly serpent lady holding up her two tails on the logo. When we are driving, we might see a truck with a "MARINES" sticker on the bumper and a Snake Flag sticker next to it which says "Don't Tread on Me." The word AMERICA, the dollar sign, the Google logo, countless films, even the Apple logo subtly references the temptation of Eve by the serpent...And yet we rarely assume this symbolism is of any significance, if we even consciously notice it at all. But if it was not significant, why would it appear in so many important places and with such consistency over the years? Before exploring this, it is important to briefly look at some of the origins of serpent imagery, in order to fully appreciate its influence in America.
One of the most widely accepted theories about the origin of the universe among western scientists is "the Big Bang Theory." As the name suggests, it basically states that the universe expanded outwards billions of years ago, presumably from an incomprehensibly dense inward state. Ancient Hebrew Kabballah actually has a name for this: the Ein Sof (translates to: "without end"). Above you can see it depicted as a bright circular emanation from behind the highest point on the Kabballistic Tree of Life, Kether - indicating that everything has its origin in the Ein Sof. You could say it represents the very seed of all things in reality, and even those things unknowable. The original "primordial dot" of all creation. A circle would then seem to be the simplest, most profound symbol the human mind may conceive of which can represent the entirety of existence and thought. Although slightly different terminology might be used, both the ancient and modern scientists seem to inadvertently agree on this point.
You will notice above the number "1" contained within the Sefira called "KETHER." This represents the expansion of the Ein Sof into subjective existence. Notice the number one, in contrast to the CIRCLE is phallic. If we imagine a massive rock, shooting out from the center of "the big bang," its path would be that of a LINE, or a number 1 (symbolizing expansion). When we combine the phallic symbol with the circle we get the basis for our symbol of eternity, otherwise known as the ouroborose (translation from Greek: "Tail Devourer"). This seems to be one of the earliest serpent symbols, along with the Caduceus, which is Sumerian in origin. Both take a phallic symbol, put a "head" and a "tail" on it, and depict circular or wave like movements. This is why "the Universe" card in the Tarot often depicts a serpent somewhere within it's iconography. The movements of the serpent have long been associated with the movements of planetary objects, oceans, reality itself, time, and at even genetics/DNA.
Above is pictured the entire Tree of Life from the ancient Hebrew Kabballah. Mastery of this system is often symbolized as a serpent moving through the left and right pillars, to finally arrive at perfect balance within the middle pillar. This is similar in concept to the Egyptian "Raising of the Djed Pillar," and is why the Pharoahs wore a serpent upon their ornate royal gold helms. This obviously corresponds on some levels to the serpent's role in the garden of Eden as a "bringer of knowledge," if presented in a decidedly nefarious context. The image of a serpent coiled around a cross is referenced in "Numbers" of the old testament, and is again referenced in the New testament by Jesus. This may seem unimportant right now, but is intimately connected with our dollar sign, as I will explain later.
The ouroborose symbol has been around probably as long as humans have kept records. It almost seems to coincide with the very creation of modern man. From the serpent's mouth, its' body is created. But by the same mouth, it is consumed. Therefore, we have the perfect balance between creation and destruction, not unlike the yin/yang symbol of ancient China - who revered dragons as gods and EVEN CLAIMED TO BE DESCENDED FROM THEM (recalling the genetic/DNA reference above). We also have the end/tail meeting with the beginning/mouth. So here is where time is represented. Infinity, alpha/omega, god. There is the zero/circle/ein sof representation, but also the phallic/Kether/number "1" representation encapsulated together (the serpent being a phallic symbol). So we have both the seed of infinite potential and all that emanates from that potential represented here with perfect simplicity. This all may seem very abstract until we look at our own modern number system, which begins with "0" then "1". It is highly improbably that this is mere coincidence.
Everyone reading this is no doubt familiar with the above symbols. The double headed serpent symbol is known as the caduceus. The single coiled serpent is called the Rod of Asclepius. The first picture is ancient Sumerian clay artifacts, dating from the dawn of modern civilization, 3000+ BC. (notice the winged, reptilian beings who present the rods, evoking a high ritualistic, royal countenance) Through the ages these symbols have persisted, both within occult brotherhoods and upon prominent medical institutions (cannabis dispensaries have also widely adapted this symbol). Bottom picture is the current logo for the World Health Organization (W.H.O.), a branch of the United Nations. Of all things, why is a serpent coiled around a staff super imposed upon a picture of the planet earth? Doesn't this recall Genesis a bit, where the Serpent coiled around a tree tempts eve, leading to the Fall of Man? Why would such an important institution even begin to consider such a logo? For starters, people might get the wrong idea - regardless of what the supposed meaning is. The alleged explanation states it is simply an ancient Greek symbol for health and medicine. But symbols such as these are not chosen lightly, and always contain many more layers of meaning than most would ever bother to contemplate. This is what we mean by "hidden in plain sight," because only the "illuminated" are intended to perceive the deeper meanings of such symbols. With that in mind, let's look at a less obscure symbol.
As far as occult corporate logos go, this is one of the most talked about. Why do I call it "occult?" Because occult means "hidden," and since most people look at this and say "so what, it's a dumb cutesy little mermaid" they are missing the deeper meaning, simply because they couldn't be bothered to assume there is any significance to it. But anyone who takes a few minutes to seriously research this logo will find there is indeed plenty of information hidden within it. And quite deliberately.
The character depicted is called, or is heavily based upon Melusine. She is often playfully referred to as a "mermaid," which is basically true. But she is always equally associated with being "half serpent." And in fact, one version of the story has her transforming completely into a dragon, not a fish! Although "serpent" and "fish" seem to be used interchangeably to reference the same creature here - probably due to the scaly, circular movements of both. However the 2 tails do recall symbolically the double headed serpent of the caduceus - while the image of Melusine may serve as a "tree trunk," "phallic symbol," or the middle pillar in the tree of life.
Melusine is a figure of European folklore, a feminine spirit of fresh water in a sacred spring or river. She is usually depicted as a woman who is a serpent or fish from the waist down (much like a mermaid). She is also sometimes illustrated with wings, two tails, or both. Her legends are especially connected with the northern and western areas of France, Luxembourg, and the Low Countries. She is also connected with Cyprus, where the French Lusignan royal house that ruled the island from 1192 to 1489 claimed to be descended from Melusine. - Wikepedia
There are a few different versions concerning the myth of Melusine, but here's how most of them generally go:
A Duke, or a King, or some sort of high ranking member of a royal family goes out into the forest hunting. While in the forest, he discovers a beautiful nymph, and instantly falls in love with her. She agrees to marry him upon one condition: that he leaves her to bathe privately on Saturdays. Of course he accepts this offer, but later breaks his oath out of temptation or curiosity of some sort. He is shocked to see that she has become half serpent, and when she sees him, she angrily turns into a Dragon and flies away, never to return.
Aside from the very basic elements of the ouroborose being present within the Starbucks logo (that is, a combination of the circle and a serpent), the story behind Melusine has many of the same basic elements contained within the story of Adam and Eve. We have a serpent, a lady, a man, forbidden knowledge, a garden (or remote forest), a command not to SEEK that hidden knowledge, a serpent who is linked with that hidden knowledge, and finally a trauma/punishment associated with the revealing of that knowledge. There is a degree of shame associated with nudity in both Genesis and the tale of Melusine, putting a curious spotlight on either sexual lust, procreation, or perhaps the act of creation as a metaphor. The fact that the word "genesis" basically means "creation" hints pretty heavily on the latter. It's worth noting that it also contains the word GENE (as-in GENES of the human DNA) In the logo she holds up her 2 tails (which might as well be legs), and between her legs is where the water of her bath would presumably be, since she is said to change form in fresh water. Her expression is of joy. The water can just as easily represent sexual excitement as it can the waters of an embryo. There are themes of genetic manipulation within the shape shifting nature of Melusine's character, but also in the deformed offspring produced with her Royal lover, as depicted in some versions of the story. There are many cultures who's Royal figures claim lineage from serpents or dragons. As mentioned above, the French Lusignan royal house that ruled the (Cyprus) island from 1192 to 1489 claimed to be descended from Melusine.
Many people have asked the question, "so what has this got to do with coffee?" To which the answer is generally "nothing." I'll chance a theory here which I have not yet seen proposed elsewhere...The original 1971 Starbucks logo depicts a 15th century Melusine image in either dark brown or black. Coffee beans, when roasted, are dark brown or black. The 1987 logo then features a GREEN outer circle, with a dark brown, or black inner circle. Coffee beans are GREEN when picked, so this is their natural color. The final depiction reveals 2 circles, now both green, with a white outline. The process of coffee being roasted, ground up, mixed with water, and transformed into an "elixir" for people to drink in exchange for MONEY can be compared to the process of alchemy. In classic alchemy the ultimate goal is to transmutate a seemingly useless substance into gold or an "elixr of life." Starbucks symbolically does both by taking one substance (the coffee bean)and transmutes it into an "elixir" (coffee) in exchange for money (gold.) Melusine's joyful expression, as she bathes and transmutates into a serpent, hints at the alchemical process (there is a connection between alchemy, the serpent, and currency - as we will show in the section concerning the Dollar sign). The waters of her bath mirror the waters of coffee. In both cases, FRESH water is the substance which causes transmutation. "Current" or "currency" can be a reference to both WATER and MONEY. Green is also the color of money. So we have this idea of alchemy reinforced from multiple angles, which could not be mere coincidence.
The words STAR and BUCKS can be read also as "Star Dollars" (BUCKS being another word for dollars). The 1987 Starbucks logo has 3 stars and 2 hidden stars (see if you can find them!) The 1992 logo has 3 stars, and the current logo has 1. So the word STAR is also being depicted in image form to underline its importance. The logo is typically GREEN, referencing both the color of the raw coffee bean, but MONEY (bucks)itself. I checked to see if there are any stories involving "Star Dollars" out there, and quickly discovered one by the Brother's Grim called "Star Taler" or "Star Money."
"Star Taler" involves a young girl, an orphan, who wanders into the forest. While there, she encounters first a hungry man, whom she gives her last loaf of bread. She then encounters several children in need and gives away all the clothes she is wearing. By the time she is asked for her last remaining garment, the sun is down and she reasons that since it is dark, nobody will see her naked body - this is explicitly pointed out in the story before she gives away her last article of clothing. Once she has given away her last garment and is left nude, some stars begin to fall down and she finds herself wearing a dress of the finest linen. The stars turn into thalers (dollars) as they hit the ground, and she lifts her new skirt in joy to catch them.
Note the stamp image above, which depicts the orphan girl lifting her dress in joy to capture the falling thalers (lifting her dress for money, recalling Melusine lifting her 2 tails as she is transmutated into a serpent by fresh water). Images of this scene often depict her next to a tree and a fresh water lake. The tree is phallic and the water is the alchemical catalyst (Money is made from paper, so in fact, money DOES grow on trees.) This is the story of a girl stripping naked to help others. Her good will combined with the stripping of her clothes is then alchemically transmutated into dollars, by way of the stars.
We are told that America was named after the Italian explorer depicted in the above statue, Amerigo Vespucci, around the time of Christopher Colombus. It is rumored that this man's birth name was Alberigo Vespucci. This name change allegedly occurred after he returned from the Americas. It's interesting to note that locations typically assume the LAST NAME of the person they are being named after, not the first. The possibility that it wasn't even his real first name suggest the name was already chosen and taken from an alternate, lesser known narrative. The name Amerigo is supposed to be derived from the latin version of the name, "Americus." Several sources indicate this name is ultimately from the Germanic "Emmerich/Heimrich." This name translates to WORK/LABOR POWER - which certainly fits the general activities Americans would soon be put to. Note the lizard at his feet, who stares up subserviantly to Vespucci's coded hand gesture.
Another explanation is based in native American Indian history. Túpac Amaru (ca. 1540–72) was the last indigenous leader of the Sapa Inca royal dynasty in Peru and led the final stronghold of Inca resistance against the Spanish conquest. "In Inca mythology, the amaru is a huge double-headed serpent that dwells underground." This explanation was corroborated by Manly P. Hall, respected Canadian/American lecturer and high level Freemason, who stated that the name "America" is derived from "the God Quetzalcoatl in Mexico, Gucumatz in Quiché; and in Peru he was called Amaru. From the latter name comes our word America. Amaruca is, literally translated, 'Land of the Plumèd Serpent.' The priests of this God of Peace, from their chief centre in the Cordilleras, once ruled both Americas." Being that the serpent was often depicted as FEATHERED and that he was DOUBLE HEADED, this seems to make a pretty good case that our double headed American Eagle was derived from the older Serpent symbolism of the native Americans.
It is interesting to note that in the former explanation, the "serpent" sits at the feet of man. In the second explanation, the serpent is referenced in an exalted manner and seems to hold a very high position in the minds of men. There is also the curiously vast more modern depictions of the American eagle capturing, killing, or devouring a serpent. Clearly, this symbolism indicates a European suppression of an existing culture and a reversal of the meanings behind the native mythologies. And if anyone is curious, murdered American rapper Tupac Amaru Shakur was named after the Inca leader, according to his former Black Panther mother. That is also a topic worth exploring, but way too vast to get into here in any detail.
We are told that the exact origin for the symbol of the US dollar is not completely known, but that it was likely derived from the Spanish symbol for "Peso" ("P" with a small "S")The picture above shows the alleged evolution of this symbol. However, this decidedly LAME explanation becomes far more ridiculous when one simply researches the origin of the word DOLLAR, which is well documented. The word DOLLAR is derived from the word THALER (or Taler, as referenced in the above section regarding the Starbucks logo) and has its roots in the early Czech Republic of the 1500s. One version of an early Thaler features a crucified serpent on one side and a crucified Christ on the other (pictured above). This is a reference to the old Testament Numbers Chapter 21: 6-9, where Moses puts a bronze serpent upon a crucifix and instructs people who have been bitten by a poisonous snake to stare at the crucified snake and they will be healed, which then happens, according to the story. (note: serpent poisons the people, but then heals them)This scene is referenced in the new Testament as well in John Chapter 3:14-15, where the crucifixion of the serpent by Moses is compared to Christ ("Just as Moses lifted up the snake in the wilderness, so the Son of Man must be lifted up, that everyone who believes may have eternal life in him.”) It is also a well known fact that in Hebrew Gematria (an ancient system of giving numerical values to letters and words) the word for "Messiah" and "Serpent" both add up to the same number, 358.
The pendent symbol above depicting a serpent with an apple in its mouth and an arrow through it is called the "Seal of Cagliostro." Count Cagliostro was a profoundly influential occultist, an accomplished forger, thief, pioneering pharmacist, alchemist, and humanitarian (many of these traits mirror those of greek god Hermes, who is associated with the caducius and alchemy). The fact that Aleister Crowley claimed that Cagliostro was one of his previous incarnations should hint at his regard within secret societies. He was ultimately sentenced to death by the Pope for accusations of being a Freemason (which illustrates pretty clearly that the idea that some Freemasons are a danger to society was not always regarded as mere "conspiracy theory") In any case, this insignia, which Cagliostro said represented Alchemy, was "found" among his belongings upon his death in 1795 - very close to the year America adapted the dollar sign, 1792. Cagliostro traveled internationally quite a bit and mingled with many elite members of society. It is said he was once recommended, as a pharmacist, to one Benjamin Franklin. Franklin who had more than a casual interest in the occult was known to frequent gatherings of secret orders such as The Rosicrucians, The Hellfire Club and the Lunar Society. Therefore, it is not difficult to imagine that Franklin was one of America's founding fathers who was likely familiar with the Seal of Cagliostro - if not intimately aware of its deeper meanings.
"As explained by the cabalistic letters of the names Acharat and Althotas, it [seal of Cagliostro] expresses the chief characteristics of the Great Arcanum and the Great Work. It is a serpent pierced by an arrow, thus representing the letter Aleph, an image of the union between active and passive, spirit and life, will and light. The arrow is that of the antique Apollo, while the serpent is the python of fable, the GREEN DRAGON of Hermetic philosophy. The letter Aleph represents equilibrated unity. This pantacle is reproduced under various forms in the talismans of old magic… . The arrow signifies the active principle, will, magical action, the coagulation of the dissolvent, the fixation of the volatile by projection and the penetration of earth by fire. The union of the two is the universal balance, the Great Arcanum, the Great Work, the equilibrium of Jachin and Boaz...." - Eliphas Levi
"Join, or Die is a political cartoon, drawn by Benjamin Franklin and first published in his Pennsylvania Gazette on May 9, 1754. The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America"
"The rattlesnake was the favorite animal emblem of the Americans even before the Revolution. In 1751 Benjamin Franklin's Pennsylvania Gazette carried a bitter article protesting the British practice of sending convicts to America. The author suggested that the colonists return the favor by shipping "a cargo of rattlesnakes, which could be distributed in St. James Park, Spring Garden, and other places of pleasure, and particularly in the noblemen's gardens." Three years later the same paper printed the picture (as seen above) of a snake as a commentary on the Albany Congress. To remind the delegates of the danger of disunity, the serpent was shown cut to pieces. Each segment is marked with the name of a colony, and the motto "Join or Die" below. Other newspapers took up the snake theme...By 1774 the segments of the snake had grown together, and the motto had been changed to read: "United Now Alive and Free Firm on this Basis Liberty Shall Stand and Thus Supported Ever Bless Our Land Till Time Becomes Eternity" Other authors felt the rattlesnake was a good example of America's virtues. They argued that it is unique to America; individually its rattles produce no sound, but united they can be heard by all; and while it does not attack unless provoked, it is deadly to step upon one. -USFlag.org
Benjamin Franklin's use of the Rattlesnake as a thinly veiled allegory obviously had a very profound impact on how we perceive America to this day. On the outside, it is a perfect symbolic representation of the "spirit of the land of the free." But when we know that Franklin was a member of the Rosicrucians, we cannot take his choice of symbolism at face value alone, for this connection confirms Franklin's occult knowledge and awareness of alchemy and its related symbols. Among them the serpent and the rose.
"No symbol inspired the alchemists of the Rennaisance more than the rose. The flower is one of the fundamental symbols of alchemy. and became the philosophical basis for the Rosicrucians, an alchemical movement that flourished in the 17th century." - the complete idiot's guide to alchemy
The Green Dragon Tavern is where, legend has it, the "Sons of Liberty" planned the American revolution and formed the Boston Tea Party.
"In front of the building there projected from the wall and iron crane, upon which was crouched a Green Dragon. This peculiar mark of designation was very ancient, perhaps as old as the building itself...when the building was taken down, this curious relic of the handiwork of the ancient mechanics of the town disappeared and has never since been found..." -The Historical Magazine: And Notes and Queries Concerning the Antiquities
If you have read this far then the above image should be pretty familiar by now. A dragon and an arrow. The seal of Cagliostro, yet again, but in different form. Notice the updated version of the logo removed the arrow upon which the dragon was initially perched.
"In 1697 the tavern was kept by John Cary, and was at that early day, and perhaps earlier, known as the Green Dragon Tavern. In 1764 the property was purchased by St. Andrew's Lodge, when it took the name of "Freemasons' Arms," - the new proprietors having placed a large Square and Compass on the front of the building. It however soon after dropped this title, and was more popularly known as "Masons' Hall"; by which name it continued to be masonically designated until the removal of the Lodge, when it resumed its ancient title of "Green Dragon Tavern....It is to be regretted that no authentic record of the names of the persons who composed the Boston Tea Party in 1774, has come down to us." - MasonicWorld.com
The origins of the Green Dragon Tavern and it's curious logo have never been thoroughly explained, although there is probably plenty of information to dig up if one wants to find it. Most of what we know is in reference to the planning of the American Revolution, which we may gather from the above quote, was also shrouded in a bit of mystery. Nonetheless, references to this building, and its logo in particular, are usually mentioned along with the word "Ancient." Although the earliest colonies of America appeared quite a long time ago, I'm not sure "ancient" applies, does it? It's almost as though this word is being used to somehow exalt the location and it's mascot.
The above Eliphas Levi quote concerning the Seal of Cagliostro makes a curious reference to a "Green Dragon of Hermetic philosophy," further solidifying the potential occult nature of The Green Dragon Tavern. The above variation of the ouroborose incorporates the square and compass of Freemasonry, while incorporating a ROSE, rather than the more well known "G" letter, referencing the Rosicrucians. Being that the tavern was a center for Freemasonic activity, this further contributes to the idea that this Green Dragon was not just a random piece of art work by some clever artist. The meaning behind this symbol is quite lengthy, but briefly, the green dragon represents the raw form of substance alchemically speaking. It's untamed, wild nature (whereas the Red Dragon represents the control and maturation of that nature). This could again be compared to the green used in the Starbucks logo, which represents several things. But in both cases, a certain level within alchemy - which by now it should be abundantly clear that alchemy is not just about changing one form of matter to another, but a VERY DEEP spiritual concept. This concept is deeply interwoven into the philosophies of some of our most important institutions - all of which seem to be involved with these secret brotherhoods. Perhaps "the brotherhood of the snake" is simply a general term for "those who keep the secret knowledge." It would seem then, that the serpent, or dragon's true function is not to prove its physical existence, but to serve an extremely fundamental spiritual function that the majority of Americans are simply not meant to know completely.
"The term was coined in 1920 by 9-year-old Milton Sirotta (1911–1981), nephew of U.S. mathematician Edward Kasner....A googol is a large number. In decimal notation, it is written as the digit 1 followed by one hundred 0s. A googol has no special significance in mathematics. However, it is useful when comparing with other very large quantities such as the number of subatomic particles in the visible universe or the number of hypothetical possibilities in a chess game. Kasner used it to illustrate the difference between an unimaginably large number and infinity, and in this role it is sometimes used in teaching mathematics. - Wikepedia"
The Wikepedia entry goes on to state that the founders of Google thought it was a good word to represent the seemingly infinite amounts of information which would be culled from the world wide web by the new search engine. The change in spelling was allegedly an accident. However, the "double O" seems to compliment the idea of infinity as represented by the ouroboros. The number "1" followed by what might as well be an infinite amount of zeros recalls, crudely and simplistically abbreviated, the relationship between the EIN SOF and KETHER, as explained near the beginning of this blog.
There is also the fact that the letter G recalls a pictorial representation of a serpent (as depicted above.) As mentioned in an earlier blog about Star Wars: The Force Awakens, and as suggested by one of the above Rosicrucian symbols - one theory about the G within the compass and square of Freemasonry, is that it can represent a serpent. This corresponds with another more widely acknowledged definition, which states that it stands for "Gnosis" (knowledge).
Last but not least, the APPLE logo.
The first version was a charming hand drawing which depicts Isaac Newton sitting under a tree, glowing apple above his head. We can take this for what it is for the moment, and just assume this humble startup company was merely trying to conjure the moment of genius when Isaac Newton developed his theory for gravity and physics. Notice the letters "Apple Computer Co" are written inside a ribbon which curls around the entire image recalling the movements of a serpent. The glowing of the apple indicates that our attention be drawn to it. At this point, especially after so many examples, its almost laughably obvious - but let's just point out what is right in front of us: a thinly disguised serpent wrapped around a tree of knowledge upon which dangles the fruit which will soon reveal knowledge to the dope sitting under it.
The second logo, a brilliantly simple apple outline with a bite missing, indicates that Mr Newton had a taste of his "ah ha!" moment, and the Apple products would seem to be the results of that genius moment of forbidden knowledge. Speaking of "forbidden knowledge," Isaac Newton is known to have been deeply into the occult. In fact, he was also a member of the Rosicrucian Society, like Benjamin Franklin.
Despite ridiculous explanations I won't even quote, it's pretty obvious where the rainbow colors come from within the 2nd Apple Logo. I didn't even know this until I looked into the logo, but Isaac Newton was greatly responsible for our current understanding of rainbows and the color spectrum they conjure. It was his experiments with prisms that led to what we know today. This seems to compliment the Isaac Newton theme so well, it's highly unlikely to be a mere coincidence. The colors of the rainbow are ordered from outside to inside according to the abbreviation: ROY G BIV. That is, RED ORANGE YELLOW GREEN BLUE INDIGO VIOLET. However, the Apple Logo seems to have them reversed at least partially. In the case of a "double rainbow," the colors reverse themselves mysteriously. Therefore, the Apple Logo with the rainbow colors somewhat reversed calls our attention to the idea of reflection. For this reason, I decided to include what I thought was initially a bit of a stretch. But given the idea of reflection hinted at within the logo, this image seems a little more plausible:
Another odd fact is that the inventor of the very first Apple computer, Steve Wozniak, presented the machine on July 1976 at a price of US$666.66. When asked why he chose this number, we get a few different answers. One is that he simply "liked repeating digits." If you search for interviews, you will find he states that he was, and remains Atheist. This is his excuse for claiming he did not even know the biblical significance of this number at the time he selected it. Although I am not sure if this was the case yet, it is known that Wozniak became a Freemason as early as 1979. Freemasons typically have a pretty thorough understanding of the Bible and the deep significance of numbers and symbols. This is the man who basically INVENTED the personal computer. This is no ordinary man, he is someone we could count among the brilliant genius' of our age. On top of this fact, he admits he loves "3 digit numbers." It is very hard to believe that given all of that, he did not have any idea the biblical significance of the number 666, even in 1975. This also fits well into the theme of the Serpent, in as much as the serpent is associated with Satan in the bible. It also ties money into the symbology (yet again).
To summatize, the name of the company recalls the forbidden knowledge revealed by the serpent. When we buy Apple products, we too can take a "byte" of this apple and partake of the knowledge. This would then suggest that we are, metaphorically, PAYING to take a bite of the fruit from the forbidden tree and cause our own SECOND fall. Now I haven't invented this theory, but it is so new to me I can't even remember who I heard suggest it. Anyway - the 2nd fall of man was suggested to be some form of artificial, technological takeover of mankind. This obviously gets deeply into other topics which there are many Science Fiction books to reference regarding. But there really is no way of avoiding some of these suggestions, as it all fits together way too well to be an accident.
"When Jean Louis Gassée (executive at Apple Computer from 1981 to 1990) was asked about his thoughts to the Apple logo he answered: One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy."
We come again to the great Tree of Life shown near the beginning of this blog, where the serpent's movements depict the circular movement through the spheres of positive and negative, finally arriving at completion of "the great work" within the middle pillar. Perhaps the point of all of this imagery is to REVERSE the "Great Work" upon man. To reverse the original knowledge of the serpent. To INVERT it by some hidden agenda from some hidden enemy. But this is not to say "the end is nigh." Surely, it is becoming harder and harder to discount outlandish theories of a "worldwide aganda" to enslave or destroy mankind. But the purpose of blogs like these is to hopefully bring attention to these issues. Awareness is the first step to resolution.